Working though Wordsmith Communications, Inc., I wrote a series of articles for OrCAD's OnLine Newsletter. The interview with Mr. Blume was more interesting than most. The deadline was tight and I had no opportunity to talk face to face. Instead I read whatever I could find on Wolfram and then interviewed him by phone. While what I submitted were not strictly "his" words, they were in his style and successfully followed his intent.
All I archived were the printouts. Being too lazy to retype and too disgruntled with my OCR to continue, I settled for a gif of the first page.
I think the best web-writing is concise but informal. Heads and lead phrases should jump out, encouraging the reader to stay. The interview format is perfect for that.