Problem: Generate pre-NAB heat for a new product. Plus we had to create, print, and drop it in very little time.
Solution: Punchy heads with in-the-know copy all wrapped in a eye-grabbing design. A great mailer put together very quickly with Ralph and Susan at Wordsmith Communications. Good team effort.
It's bare minutes to air time, and new video for the lead is coming in. You've got stores to update, raw tape to see, stock shots to grab, feeds to sift, interviews to cut, multiple formats to edit, and they're still slamming down copy.
The Newsworks™ News Editing System is designed for deadlines. It's a fully digital video and audio nonlinear editing system with a news-intuitive user interface.
FAST Don't waste precious time pre-digitizing. Grab images directly from source VTRs and digitize them as you edit-without interrupting your real-time review of the footage. Insert the shots at any point in the edit; Newsworks editing system's nonlinear process lets you instantly access or alter images and sound.
EASY Refine the story with real-time previewing and high speed rendering of wipes, dissolves, cropping, and simple page turns. Record voice-overs directly against your edit as it's replayed in real-time for visual and aural references.
CLEAN The Newsworks system provides ten minutes of Hi-Resolution video per gigabyte of storage. Direct-to-Air picture and sound quality lets you integrate it directly into the station's routers. Work on or off-line, broadcast your story directly or copy it to tape or to a Profile™ PDR.
Got more feeds than
you can shake a tape at? One Profile PDR does everything four VTRs
can-only better.
Visit
Tektronix, Inc.
Visit
Wordsmith Communications
|
|
